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When attributes are released they use the target name you entered when the attribute was created and this cannot be edited. Should you need to change this name you would need to create a new attribute and migrate data either one account at a time or by using bulk download / upload tools.

Once you create a custom attribute you cannot remove it, only disable it. When you disable If you disable or delete custom attributes they no longer appear in any interface including bulk upload, download and the API - , so any processes you have set up that expect that data will run into difficulty.

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